While it goes without saying, ensure you use only high-resolution, clear images on your flyers.ĥ. What’s more, readers may attribute low-quality images to a lack of professionalism and attention to detail. Designers must also ensure the fonts are easy to read and visible even from a distance.īlurry and pixelated images not only put off a reader, but they also fail to attract and hold their attention. A maximum of two or three typefaces is ideal for flyers.
Using many fonts can lead to flyers becoming visually cluttered.
READ: How to Create Engaging Visuals for Social Media Posts? The colour palette must be pertinent to the message that you, as a brand, are trying to convey and elicit an action from the audience. Break down the content into smaller blocks with subheadings that can be skimmed by readers to understand the purpose of the flyer.Ĭolour psychology is nothing new in the domain of marketing and advertising as it affects people’s perceptions and behaviours. Break down copy into digestible sectionsĮnsure the flyer does not have long paragraphs of text that overwhelm readers and prove counterproductive.
Now, we’ll provide you with a few key tips that will help your flyer stand out from the many being churned out. A clear CTA in a flyer will yield the desired result.ĥ Essential Tips to Design a Business FlyerĮarlier, we covered what a flyer should have and the essential attributes of a well-designed flyer.
A clear CTA: Whether you want your target audience to sign up for a webinar or avail a free consultation, the flyer must drive the necessary action with the help of a CTA, the acronym for call-to-action.It is important to define the audience you’re trying to reach, and appeal to, before designing a flyer. Clarity: A design that attracts and converts contemporary business owners might not make an impact on travel-hungry retirees, new parents, and others.Design consistency: The company’s logo, brand fonts and colour palette must be clearly defined and used consistently in flyers to ensure the audience can recognize your brand easily.While it goes without saying, the less you convey in your flyer, the easier it will be to communicate your message and, ultimately, drive the audience to take action. That will end up diluting the message and leave the audience with no direction about what they must do next. Whether you’re a business owner, an advertiser or a marketer, you must ensure you don’t cram too much information into a single flyer. A focal point: This is a non-negotiable when it comes to any flyer.